Beer and Sports!

What a fine combination. Beer and sports. Every man's favorite beverage and past time. Think about it. What's the first thing you do when you walk in the stadium of your favorite team? You look for the beer counter. Right? It's useless to deny it. We are all creatures of habit. It's just that men are more predictable. Give us beer and sports and we're happy!

Oh, there are differences, don't get me wrong. Some of us like ale and some us like lager, some of us insist on using a glass while others like it right out of the bottle (although most stadiums won't let you indulge in this option!). But we all need our beer before we find our seat.

Men around the world drink beer at sporting events! From Japan to the U.K. In Yankee stadium and Estadio Do Marcana in Brazil - beer is everywhere! What is it that's so alluring about beer? Is it the tiny bubbles that work the way slowly up your cup? Or is it the smooth icy taste as that golden nectar slides down your throat? Perhaps it's that fuzzy feeling in your brain that takes over after about the third or fourth beverage. You know that fuzzy feeling that tells you your superman and that it's a good idea to talk at the top of your lungs. It isn't any one of these things, it's all of these things. This is what makes it the beverage that men drink at sporting events from Texas to Madrid.